8 Social Media Platforms For Business and Personal Use
Social media is a powerful tool for businesses to reach their target audience and promote their products or services. However, if not used properly, it can also lead to cyberbullying and other negative consequences.
To avoid this, be sure to choose platforms that align with your business goals and are a good fit for your industry. This article will cover 8 of the most popular social media platforms and how you can use them for growth:
1. Facebook
Facebook allows people to share photos and videos, and post status updates. It also allows users to follow pages that interest them, such as their favorite sports team or celebrity.
Facebook also enables people to connect with others in communities of interest by creating and organizing groups. It also includes an instant messenger service and allows people to share information publicly or privately with friends. It is one of the most popular social media platforms for both businesses and individuals.
2. Instagram
Facebook and Instagram are the most popular social media platforms for both business and personal use. Both have more than a billion monthly active users.
Instagram is a visual-based platform that allows you to share photos and videos. It also includes a range of editing tools and digital filters.
Its Stories feature, inspired by Snapchat, allows you to post photos and video clips that disappear after 24 hours. You can add augmented reality face filters, stickers, text, drawings, emojis and links to your Stories.
3. Twitch
Twitch is a live streaming platform that allows gamers (or people interested in lifestyle casting about things like food or music) to stream their activities and interact with viewers. Streams can range from one-minute to eight-hours and beyond.
The platform is primarily focused on video games and esports, with popular gamers such as Ninja earning millions of dollars each month. But it also features streamers focusing on topics like cooking, music, IRL and creative.
Brands often use Twitch to promote products or events by hosting company-sponsored tournaments or using influencer marketing.
4. Tumblr
Tumblr is a short-form microblogging platform that has over 70 million blogs. It’s popular with ‘fandoms’, for example those related to TV shows or movies, and also with young people who like to share advice, memes and other content.
The website allows users to post text, photos, quotes, music, video and GIFs and can be edited using HTML. It encourages reblogging and has features to find blogs based on specific tags. Its versatility makes it appealing for ecommerce stores.
5. Snapchat
Snapchat is a popular messaging app where everything sent between users disappears. It offers teens a way to connect with their friends that feels authentic and fun, free of the one-upmanship and constant surveillance found in text messages and Facebook.
Snapchat’s temporary nature can also give kids a false sense of security, encouraging them to send Not-Safe-For-Work images that could potentially end up in the wrong hands. Check out Common Sense Media’s full review of Snapchat to learn more.
6. Reddit
Reddit is a content aggregator and discussion forum which calls itself “the front page of the internet”. It features thousands of communities or subreddits on a range of topics. Each one has its own rules, some of which are strict, others more lax.
Users can subscribe to several subreddits to create a personalised feed of news and discussions. The popularity of each post or comment is dictated by up and down votes with the most popular posts appearing on the community’s home page.
7. LinkedIn
Some social media sites focus on niche content and people. For example, Athlinks is a social network for competitive endurance athletes.
LinkedIn offers a professional networking platform. It allows users to create profiles that include a resume-style summary and work experience.
Twitter is a microblogging platform that lets people stay on top of trending topics. It also has a robust advertising platform. This makes it a powerful tool for B2B marketing. It has over 291 million monetizable daily active users.
8. Twitter
Twitter is the social media platform where people share their thoughts on current events and communicate with others in real time. Its 140-character limit makes it ideal for skimmable content in our fast-paced, attention-deficit world.
People use Twitter to find breaking news and follow public figures, brands, and organizations. It is also a useful tool for connecting with customers and building brand awareness.
Twitter has a unique place in the e-commerce space and is often used to promote products and services.